香港商杰世廣告有限公司台灣辦事處

http://www.zestads.com


Campaign Manager 數位行銷 / 數位企劃 全職

職務分類:[行銷企劃] 廣告操作人員

工作地點:台北市松山區民生東路三段128號10樓之2

薪資範圍: 月薪NT$ 25,000 起,依能力經驗面議

張貼日期:2017-06-19

有效期限:2017-06-30


> Responsibilities:
We are looking for superstar fresh graduates that want to get more experience in Internet Marketing and Online Advertising Industry. You will be thrown into a fast-paced environment where you will need your brain, intuition and hard work to succeed at the job and ultimately become one of our media buyers. Here are some of the things you will be learning AND doing.

> Advertising Metrics
Within the first few weeks be able to understand ALL the metrics and terms used in online advertising and how they affect each other.

> Campaign Reading and Monitoring
In the first few months, be able to have a grasp of the user interface of the Third-Party tracking tool and Facebook and Google Ad platforms. Being able to understand and navigate within these platforms quickly. Knowing where each function of these user interfaces does. And lastly being able to learn, understand and monitor campaign performance on these platforms.

> Campaign Uploading and High CTR
Be able to learn and launch advertising that gets a high click through ratio on major advertising platforms (Facebook and Google).

> Split Testing and Campaign Optimisation
In less than 6 months, be able to run split tests and optimize campaigns to the best performing ads, landing pages and offers on a daily basis.

> Algorithms
Understand the algorithms used on the major advertising platforms and how they affect your campaign at various levels.

> Coordination and Organisation
Be able to coordinate with the rest of the team on a daily basis to track and measure earnings and seeing that they are on target with their KPIs through the use of Excel and other third-party tools.

> Marketing Angles
In 120 days, understand the concept of marketing angle and come up with fresh angles for new and existing campaign to increase the performance.

> Landing Page Optimisation and Copywriting
In 3 months, you will learn basic copywriting skills (English) and basic HTML knowledge, most importantly provide innovative marketing ideas, in order to improve and create Landing pages for all our current advertising campaigns.

> Becoming a Media Buyer and Career Advancement
There is no time to waste, and thus within 1 year, the candidate should possess the required skills and knowledge to become a media buyer and help the company buy media and advertising on a performance basis.


申請工作

本JOB BOARD為INSIDE與178人力銀行共同營運。求職者應徵工作時,會由178人力銀行進行初步的履歷審核。若同時有其他管道之職缺可介紹,將會詢問求職者的應徵意願。依照個人資料保護法規定,在未獲得求職者許可之前,決不會提供個人資料給企業主,敬請安心。如有任何問題請來信[email protected]